Everyone should have ownership. Not everyone should be an entrepreneur.
Own a business, property, or a stake in something you believe in. There is more than one way to own your future. The people doing the work before anyone can see the bloom. We call them growers. Learn from their stories and find people to build with.
A community and a show about ownership. Stories, strategies, and soul for the people doing the work.
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Hear the whole story.
The decisions, setbacks, and lessons behind ownership. Find a conversation that meets you where you are.
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Connect in the free Discord or go deeper into real estate with the School on Skool.
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Stories and lessons on ownership, delivered once a week. A small step you can take today.
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Everyone wants the gold medal. Few want to train like an Olympian.
So the training is the story we tell. From those who have done it and those doing it now, for those who will do it next.
In conversation with operators like:
- Egbert PerryThe Integral Group
- Will BlodgettTredway
- Chris Senegal
- KoMichel Johnson
- Marcus Daniels
- Chris Jefferson
The Show
The whole story. Including the parts people usually leave out.
Hear how ownership gets built: the first opportunity, the hard decisions, the setbacks, and the lessons worth passing on.
New conversations every week.
Subscribe on YouTube ↗More conversations
Chris SenegalEmpower Communities & Profit
Chris JeffersonThe Power of Pivoting: Entrepreneurial Lessons
Komichel Johnson$100M to $0: A Real Estate Mogul’s Comeback Story“What does ownership mean to you now, versus when you started?”
One roof
Ownership has more than one path. Four ways in.
- 01The ShowWeekly conversations with the people building ownership.Watch
- 02The Rose TribeThe membership community: courses, live deal reviews, and operators who answer. Free to start.Join free
- 03The Concrete SeriesEssentials for the inner circle. Cut in small batches, released once. When they’re gone, they’re gone.Shop
- 04The FoundationFellowships, boot camps, and field learning turning overlooked talent into owners.Learn more
- The NewsletterThe game, given away weekly. One email, no spam.Subscribe
- The AgencyTRTG builds content engines for brands.Partner with us
The Rose Tribe
Nobody builds alone.
The people doing the work before anyone can see the bloom. We call them growers. Real estate is where the Rose Tribe goes deep. Start free in the Discord. Build your knowledge with the curriculum, office hours, and deal reviews in the School on Skool.
Build with the Rose Tribe
The School on Skool
- Full curriculum and resource library
- Weekly office hours
- Monthly deal review and case study
- Private founders-only channel
- Early-bird event tickets and 10% off
Founding rate locked for life · Membership on Skool
Explore the School ↗Merch
Essentials for the inner circle.
The philosophy you can wear. A reminder to plant the seed, tend it, and keep showing up.
Values
Five standards, held daily. Greatness isn’t a destination. It’s a daily standard.
- 01Open BookTransparency is how trust gets built. The deals, the capital structures, the pivots, the lessons that came with a real price tag.
- 02Trust The ProcessEvery rep, every deal review, every early morning and late night adds up. The process is the point.
- 03Own The OutcomeOwnership is not just a financial category — it is a posture. They assess, they decide, and they move.
- 04Pass The BlueprintSomeone built his own manual and decided no one after him should have to start from zero.
- 05Grow TogetherThe community is the asset. Deal partners, collaborators, accountability, people who made it to the other side.
The Newsletter
We give the game away.
The knowledge that used to require the right family or the right zip code, organized and handed over. One email a week. No spam. Unsubscribe anytime.
The rose that grew from concrete.
“I may not be the one to change the world, but I guarantee I spark the brain of the one who changes the world.”
Tupac said it. This is us proving it.
The name comes from Tupac Shakur’s poem, “The Rose That Grew from Concrete.” It means two things, and both are intentional.
The first is the founder’s. Brandon Rule is the rose that grew from concrete. Milwaukee was the second worst city in the country for entrepreneurship and Wisconsin was the worst state. No rich uncle, no network, no blueprint. A few years after working for $23K, he led a 60-unit, eight-figure development. Brandon’s development company has developed nine figures in property. In 2015 he wrote himself a Success Manual, notes collected from books and videos, because nobody had written one for him.
The second is everyone’s. Every business is a rose that grew. Everyone wants to be the rose. Few want to plant the seed, tend it, and wait on the harvest. Not everyone comes from concrete, and the process applies to everyone. We put growers in community with each other, so nobody builds alone.